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Eyeglass Guide
This fun, interactive tool uses questions about you, your lifestyle and your specific eyewear needs to generate eyewear suggestions specifically tailored to suit you!

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We're Located on the NE corner of 68th Street & Kalamazoo Avenue in the Design1 Plaza
 (616) 818-1414 or request an eye exam online


Our Optical in Grand Rapids, MI

Home \ Our Optical in Grand Rapids, MI

the grand rapids optical

Are You Looking for a Great Selection in Grands Rapids?

Patient care does not stop with a in depth eye exam. At Professional Eyecare of West Michigan we believe you should look good, too! That means we are always shopping for great eyewear products that reflect every budget, and look awesome on our patients! Our experienced opticians are skilled at helping you navigate through in stock frame styles to find the ones that will get you lots of compliments.

Optical grand rapids, mi

In our Grand Rapids optical department with over 1,000 designer frames to choose from it can get a little fuzzy choosing your new specs when you are trying on the frames. To solve this issue we installed the Opticam. This fabulous camera allows you to compare up to four pictures at once wearing four different looks. It solves near sighted shopping and it's fun! Our Opticam also gives precise measurements for progressive lenses in today's smaller frame styles.

  • Our Optician's Picks
    We'd like to help you narrow your search with a few designer brands we are particularly fond of. We can take photos of you as well, to help you.
  • Designer Frames
    We carry a large variety of top designer frames for both eyeglasses and sunglasses.
  • Contact Lenses
    Professonal Eyecare of West Michigan offers a wide range of contact lenses to fit your needs including contact lens exams and fittings.
  • Designer Frames for Kids
    See photos of some of our happy - younger - customers!
  • Sunglasses
    Whether or not you require vision correction, sunglasses can add an element of comfort and enhanced performance to your activities, while helping you look great.
  • Eyeglass Basics
    Eyeglasses are more popular today than ever, despite the availability of contact lenses and vision correction surgery.
  • Prescription Eyeglasses
    Get tips on caring for your lenses and frames and learn about the benefits of bifocals, progressives, high index lenses and prescription sunglasses.
  • Specialty Eyewear
    Sports glasses, Protective eyewear, SCUBA diving... we can help you with glasses for your specific needs.
  • Lens Treatments
      Today’s eyeglass lens treatments make a real difference in what you see, and what you don’t see. Scratches, glare, ultraviolet rays—all are potential hazards to healthy sight that can be minimized or eliminated by a lens treatment.  
  • Transitions Lenses
    Transitions Optical, Inc. has developed the world's most advanced photochromic lens technology—the ability of a lens to darken in the presence of invisible UV light.  Transitions lenses are the #1 brand of photochromic lenses recommended by eye care professionals worldwide. 
  • The Shaw Lens
    The Shaw lens process uses a unique method to model eye rotation to predict distortions that may be caused by eye glasses. This information is used to design a lens that reduces or eliminates the distortion other lenses can cause and helps get rid of your eye strain and headaches forever.
  • Our Optical Lab
    Our services include onsite optical lab that allows us to better customize your lenses and producer them faster.
  • EyeGlass Guide
    Visit our interactive on-line tool and we'll guide you through a series of questions about you, your lifestyle and your specific eyewear needs to help you choose the glasses that are right for you!
  • Personalized Frames Service
    Upload a recent photo of yourself and we will pre-select frames for you in advance of your visit.
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