The Grand Rapids’ Optical Boutique

Professional Eyecare of West Michigan

We take pride in building lasting relationships with our patients, which is why we take the time to get to know you, your vision requirements and your lifestyle needs.

referralpostcardPEWM welcomes new patients and existing patients alike to our optical boutique with all of today’s latest eyewear fashions. The PEWM experience usually includes a personalized comprehensive eye exam including dilation in a relaxed setting by our optometrist who cares greatly about your vision.

Your experience at our optical clinic includes maximum convenience and ease. We are the only eyecare provider in our area with an Optikam – which makes selecting the right frame an easy and pleasant experience. We carry the most current stylish and designer frame selection, and offer Shaw lenses.


Want to see more? Check out our line of Gwen Stefani frames

Our friendly and dedicated staff are happy to help you with all of your eyecare needs, from frames to contact lenses.

Click Here for Gwen Stefani Frames

We accept most insurance plans, and are proud to be in partnership with WOW Vision Therapy and Kent School Services Network. We are honored to be able to serve our community.

Ease and convenience continues with easy parking at our convenient location.

Dr. Troy LeBaron believes your eyes are precious and you want up to the minute training on the latest vision care advancements. Schedule an appointment and discover the difference for yourself between a private practice and a franchise.

No matter where you are in Grand Rapid,we’re now providing caring personalized eye care at 2 conveniently located locations at 6750 Kalamazoo Ave SE and 1425 Michigan St NE.

What is a stye anyway?

A stye (known by eye doctors as a hordeolum) is an infection of an oil gland which forms a pimple-like bump on the base of the eyelid or within the eyelid itself. Styes can be uncomfortable, causing swelling, pain, redness, discomfort and sometimes excessive tearing or blurred vision if it...

Eye Allergies

Along with congestion, runny nose, coughing, sneezing, headaches and difficulty breathing, individuals with allergies often suffer from eye allergies or allergic conjunctivitis resulting in red, watery, itchy and sometimes swollen eyes. Just as irritants cause an allergic response in your nasal and respiratory system, your eyes also react with an...

Bifocal and Multifocal Contact Lenses 

If you are over 40 and have difficulty seeing close up, you probably have a common age-related condition called presbyopia which is when the eye’s natural lens loses the ability to focus on close objects. Presbyopia is a natural process that occurs as the eye ages and affects the majority of...

Workplace Eye Wellness: The Dangers of Blue Light

When people think of workplace dangers to the eyes, it is usually machinery, chemicals or construction materials that come to mind.  However, a growing danger to the eyes is one that may be less obvious - exposure to blue light from digital devices, television and computer screens and artificial lighting....

Q&A with Dr. L

Dr. Lebaron Answers Your Eyecare Questions

What is ​Episcleritis​?​

Episcleritis is an inflammatory condition affecting the episcleral tissue between the conjunctiva (the clear mucous membrane lining the inner eyelids and sclera) and the sclera (the white part of the eye) that occurs in the absence of an infection. The red appearance caused by this condition looks similar to conjunctivitis, but there is no discharge. There is no apparent cause, but it can be associated with an underlying systemic inflammatory or rheumatologic condition such as rosacea, lupus or rheumatoid arthritis. Typical symptoms include generalized or local redness of the eyes that may be accompanied by mild soreness or discomfort but no visual problems.

​The diagnosis of episcleritis is made clinically. A work-up may be needed in some cases to uncover a possible underlying medical condition. Episcleritis generally clears without treatment, but topical or oral anti-inflammatory agents maybe prescribed to relieve pain or in chronic/recurrent cases.

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A big Welcome from the PEWM Team to Brent Balkama, our new Office Manager and Optician at our brand new PEWM North office

Personalized Frame Service at PEWM


This fun, interactive tool uses questions about you, your lifestyle and your specific eyewear needs to generate eyewear suggestions specifically tailored to suit you!
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Professional Eyecare Of West Michigan South

6750 Kalamazoo Ave SE, Ste C
Grand Rapids, MI 49508

Phone: (616) 656-0505


Monday: 9:00 AM – 6:00 PM
Tuesday: 10:00 AM – 6:00 PM
Wednesday: 9:00 AM – 6:00 PM
Thursday: 10:00 AM – 7:00 PM
Friday: 8:00 AM – 3:30 PM
Saturday: By appointment only
Sunday: Closed

Professional Eyecare of West Michigan North

1425 Michigan St NE
Grand Rapids, MI 49503

Phone: (616) 458-1951


Monday:  Closed
Tuesday: 10:00 AM – 6:30 PM
Wednesday: 10:00 AM – 7:00 PM
Thursday: 10:00 AM – 6:30 PM
Friday: 8:00 AM – 4:00 PM
Weekends: Closed