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Designer Frames – Bobbi Brown, Banana Republic, Jimmy Choo…

Professional Eyecare of West Michigan

We take pride in building lasting relationships with our patients, which is why we take the time to get to know you, your vision requirements and your lifestyle needs.


Welcome to Professional Eyecare of West Michigan

Proudly Serving East Grand Rapids & Kentwood, MI

PEWM welcomes new patients and existing patients alike to our optical boutique with all of today’s latest eyewear fashions. The PEWM experience usually includes a personalized comprehensive eye exam including dilation in a relaxed setting by our optometrist who truly cares about your vision.

Your experience at our optometry center includes maximum convenience and ease. We are the only eye care provider in our area with an Optikam – which makes selecting the right frame an easy and pleasant experience.

Book in Kalamzoo Ave SE 616-818-1414

All About Dry Eyes

dry eye banner man rubbing eyesSometimes a person is unable to produce enough tears or their tears do not possess the right qualities to keep eyes healthy and comfortable. This can cause a consistent lack of sufficient lubrication and moisture on the surface of the eye, known as dry eyes.

Read more here . . .

Dry Eyes: Are Your Eyes Overworked?

Dry Eyes Video screenshot

What do blurred vision, eyestrain, eye fatigue, itchy or burning eyes, headaches and seeing double have in common? They’re all symptoms of digital eye strain, and if you’re a frequent user of digital devices, you’re at risk.

Dry Eyes vs. Red Eyes:

How To Know and What To Do About It

cactus eye (series C)

Red eye and dry eye syndrome are quite easily confused. Both conditions include itchy, red and dry-feeling eyes.


Eyeglasses For Students
At Professional Eyecare of West Michigan

Want to see more? Check out our line of Gwen Stefani frames

Our friendly and dedicated staff are happy to help you with all of your eyecare needs, from frames to contact lenses.

Click Here for Gwen Stefani Frames

We accept most insurance plans, and are proud to be in partnership with WOW Vision Therapy and Kent School Services Network. We are honored to be able to serve our community.

Ease and convenience continues with easy parking at our convenient location.

Dr. Troy LeBaron believes your eyes are precious and you want up to the minute training on the latest vision care advancements. Schedule an appointment and discover the difference for yourself between a private practice and a franchise.

No matter where you are in Grand Rapid,we’re now providing caring personalized eye care at 2 conveniently located locations at 6750 Kalamazoo Ave SE and 1425 Michigan St NE.

young man black hair eyes checked

We have merged our 2 locations. Please visit us at our south location:
6750 Kalamazoo Ave. SE
Grand Rapids, MI


Or Schedule An Appointment Here

Same great eye care, same selection of frames.

Personalized Frame Service at PEWM


This fun, interactive tool uses questions about you, your lifestyle and your specific eyewear needs to generate eyewear suggestions specifically tailored to suit you!

Click here and Get Personalized Suggestions

Our Blog

Q&A with Dr. Troy LeBaron

Dr. Lebaron Answers Your Eyecare Questions

I get a lot of eye infections. Is there a way to prevent them?

Physicians treat viral, bacterial, fungal and parasitic infections of the eye and potentially serious complications of allergies and infections, especially conjunctivitis, or pinkeye. Conjunctivitis can be caused by an allergic reaction and turn into a chronic problem. Uveitis is an inflammation of the uvea – which is composed of the iris (colored portion of the eye that surrounds the pupil), the ciliary body (muscle behind the iris that helps change the shape of the lens to focus light on the retina), and the choroid layer (lining of the eye that contains blood vessels). Uveitis causes eye pain, sensitivity to light, blurred vision and spots in the field of vision. Untreated, the condition can cause permanent vision loss or complications such as glaucoma, cataracts and retinal detachment.

Another potentially blinding eye infection, AIDS-related cytomegalovirus retinitis (CMV retinitis), is caused by an impaired immune system that makes the eye vulnerable to a variety of eye infections. CMV retinitis is a viral infection of the light-sensitive part of the eye. Before treatment was developed, CMV invariably caused blindness by destroying the retina. A skilled physician is critical to diagnosing uveitis. Although the cause of this condition is often unknown, in some cases, uveitis may result from an autoimmune reaction (where the immune system attacks the body) or from infections by microorganisms. Wilmer ophthalmologists also have extensive experience in diagnosing CMV retinitis and monitoring response to therapy.

Pinkeye, an inflammation of mucous membrane lining the inner surface of the eyelids and the whites of the eyes, is treated with antibiotics, steroids or, occasionally special contact lenses or surgery. Uveitis is treated with anti-inflammatory eye drops or systemic immunosuppressant drugs.

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Professional Eyecare Of West Michigan

6750 Kalamazoo Ave SE, Ste C
Grand Rapids, MI 49508

Schedule An Appointment



Monday: 9:00 AM – 6:00 PM
Tuesday: 10:00 AM – 6:00 PM
Wednesday: 9:00 AM – 6:00 PM
Thursday: 10:00 AM – 7:00 PM
Friday: 8:00 AM – 3:30 PM
Saturday: By appointment only
Sunday: Closed